Rohit Sharma sets foot in the cricket metaverse with FanCraze

Dec 23, 2021
The Hitman's memorabilia from some of his iconic moments, will surely make for some amazing NFT’s.

Faze Technologies, fresh off the launch of its consumer-facing brand, FanCraze, announced on Wednesday that India’s white ball skipper and one of the best batsmen of all time, Rohit Sharma, will be exclusively launching his personal NFTs on FanCraze.

Rohit Sharma, who is exclusively managed by RISE Worldwide, India’s largest sports and entertainment agency, said, “I am looking forward to sharing some of the best moments of my career with my fans. The team at FanCraze is building the next-generation of consumer experiences, and I cannot wait to check out the super-cool HitMan NFTs and 2D/3D avatars that they will be dropping in the months ahead.”

Nikhil Bardia, Head of Sponsorship Sales and Talent, RISE Worldwide, said, “This gives Rohit’s fans a chance to own a piece of history from his personal collection.”

The memorabilia from some of his daddy hundreds, the ICC Golden Bat from the 2019 ICC World Cup, or the ball used to pick his first IPL hat-trick for Deccan Chargers in 2009 against Mumbai Indians, will surely make for some amazing NFT’s.

Check out Rohit Sharma's announcement tweet here

Last month, the company had also announced $17.4m in seed funding from Tiger Global, Coatue, Sequoia Capital India, Dapper Labs, and others, making it one of the biggest seed funding rounds of 2021. Anshum Bhambri, the startup’s CEO, shared his thoughts on Rohit Sharma joining the FanCraze revolution. Anshum said, “We view marquee athletes as artists who create their best moments of art on the field of play. We are very excited to partner with Rohit Sharma, a pure cricketing genius, to build the new paradigm of engagement between the athlete and the fan.”

FanCraze has already agreed a three-year deal with the International Cricket Council (ICC) for the rights to its catalogue of video and audio clips, which goes back to 1975. It is creating thousands of NFTs linked to specific clips, which cricket fans will be able to buy in packs and trade on a secondary market.

Once buyers have purchased the NFTs, they have the option of holding on to them, or trading them on the secondary market, where prices for rarer NFTs are expected to be higher. Importantly, this isn’t just about collecting. Each NFT will come with meta-data embedded – perhaps related to the number of runs the player in the clip has scored, or the wickets taken, say – which will form the basis for a series of gamified apps that FanCraze plans to launch. NFT owners will be able to take part in these apps while planning their strategies on the basis of the strengths of their collections. To learn more, visit